Do you remember the last time you crashed? Yes, of course, it was painful, you had deep grazes all over the place and the recovery took forever. We, at Velusta remember it too. The experience sleeping with open wounds isn’t pleasant at all and that’s why we wanted to change this.
Since the bicycle helmet became mandatory, hardly anything has been done to protect the rest of the body. This while 92% of cyclists crash every year resulting in major injuries.
Our research among 699 active cyclists has shown that in 97% of crashes results in deep grazes. Furthermore, market research has shown that of all the road rash caused by falls, 7 out of 10 are on the hip area. A survey by Dr. Piet De Moor, team physician at Trek-Segafredo, confirmed that the hip is the most common site for deep grazes after a crash.
To achieve the best solution that would eliminate deep abrasions from the cycling scene, much research and development was required. Not only because it was a unique project but also because of the many requirements that cycling bibshorts must meet.
From the beginning until now we have appealed to several institutions such as universities, textile research centers and companies to select the right fabrics and materials for the ideal protection against deep abrasions. In addition to protecting, it had to be flexible, lightweight and breathable so that it would not affect the rider's performance.
With the above in mind, we have extensively tested different materials and patterns in order to obtain the best solution.
Unlike other brands, Velusta believes in multi-layer protection to prevent abrasions. This because of the high impact and frictional heat that is developed during a fall. Therefore Velusta developed innovative bibshorts with 3D Impact Protection. This protection consists of three layers, each layer having its own function to prevent abrasions.
The protection is incorporated in the two sides of the shorts at hip level. This is where most of the abrasions occur. The top layer acts as a friction-resistant second skin. The middle layer is an anti-shock layer that partially absorbs the impact of the fall. Underneath, there is a comfort layer so that the whole area feels comfortable.
The protection is divided into two strips on both sides so that the free movement of the leg is preserved.
Our company is lead by two engineers with a great passion for sports and expertise in cycling. Our team on the other hand consists of our numerous partners and people we work with who believe in our mission and making the impossible possible. Something that started 4 years ago at the University of Antwerp in Belgium as a small business project has now grown into a real company.
Luka is someone who was born to be an entrepreneur and for whom the impossible is always possible. Luka is in charge of the daily management of Velusta and takes care of the communcation with all partners and customers.
Jarrid is the one who has experienced the problem of missing protection on several occasions in competitive cycling. He took action to bring a product on the market that effectively protects against abrasions and Velusta was born.